FOOL is winning logo design submission 99designs. FOOL is a brand focused on providing fortune cookie insight into psychology, human behavior, and actualization operating in the entertainment & art industry.

The thinking process behind conceptualizing this winning logo design was to integrate the essence of what FOOL represents into a captivating, creative logo in a pictorial/ abstract logo. The light bulb moment in this project was finding the halleluiah element to linking psychology, human behavior & actualization to entertainment & arts. The MAD HATTER from Alice in Wonderland and the rest was history.