Logo and Stationary Branding Design for an Outpatient Nursing Service in Germany
Miller Ambulanter Krankenpflegedienst GmbH, an outpatient nursing service located in Cologne-Mülheim. This esteemed organization is dedicated to providing professional care and support for individuals in need, all within the comfort of their own homes. In addition, they offer specialized services beyond the scope of statutory health insurance, such as personal care, companionship, assistance with daily tasks, and more, through private contracts. Their approach emphasizes individualized care, working closely with families and family doctors to ensure the well-being of their clients.
Logo Design: The central element of the logo we crafted is a dandelion poised to take flight. This image captures the essence of Miller Ambulanter Krankenpflegedienst’s mission—providing care that empowers individuals to regain their independence and regain control over their lives. The dandelion, exposed to the wind, symbolizes freedom, resilience, and the potential for positive change. Its seeds dispersing represent the care and support reaching out to touch lives throughout the community.
Color Palette: The color palette we selected is both soothing and uplifting. Soft, muted greens and blues evoke a sense of calm and trust, while hints of white represent purity and the high standard of care provided by the organization.
Stationery Design: The stationery designs further reinforce the brand identity of Miller Ambulanter Krankenpflegedienst GmbH. Business cards, letterheads, and envelopes bear the logo, creating a unified and professional image. The design elements from the logo are extended across the stationery, ensuring consistency and recognition.
Our logo and stationery designs encapsulate the essence of Miller Ambulanter Krankenpflegedienst GmbH’s dedication to providing compassionate and professional care to their clients. The dandelion, poised for flight, serves as a poignant symbol of hope, transformation, and the organization’s commitment to making a positive difference in the lives of those they serve.